Earth Color

About Earth Colors

Earth colors are a family of natural pigments that include various browns, tans, and warm neutrals. These colors derive their name from natural earth pigments like clay, soil, and minerals that have been used in art since prehistoric times.

The most common earth colors include:

• Classic Earth (#8B7355) - A balanced, neutral brown
• Clay (#A67B5B) - A warm, reddish-brown with medium saturation
• Soil (#6B4226) - A deep, rich brown with red undertones
• Peru (#CD853F) - A vibrant, orange-tinted earth tone
• Rosewood (#BC8F8F) - A muted, pinkish-brown
• Dark Earth (#5E4B3B) - A deep, shadowy brown

Earth colors are valued in design for their associations with nature, stability, reliability, and warmth. They create a sense of groundedness and organic connection that makes them versatile for many applications.

Using Earth Colors in Design

Best Practices

• Use earth tones as base colors for natural, organic designs
• Pair with cream or ivory for a soft, neutral palette
• Combine with sage green or olive for a natural landscape feel
• Add terracotta or rust for a warm, southwestern aesthetic
• Balance with blues for a natural sky-and-earth contrast
• Consider earth tones for backgrounds in nature, food, or sustainable branding

Popular Applications

• Eco-friendly and sustainable brand identities
• Natural product packaging and marketing
• Rustic or farmhouse interior design
• Outdoor and adventure-themed websites
• Organic food and wellness branding
• Artisanal and handcrafted product design